Masters in Public & Political Communication

Program Overview

Course Overview: The Master’s in Public & Political Communication is an interdisciplinary program designed to equip students with the theoretical knowledge and practical skills necessary to navigate, influence, and lead in the complex world of public discourse and political strategy.

This program combines elements of political science, media studies, public relations, and communication theory to develop critical thinkers and communication experts capable of driving impactful narratives in both public and political arenas.

Key Features

  • Interdisciplinary Approach: Blending political communication, media analysis, and public relations to provide a comprehensive understanding of the field.
  • Real-World Application: Opportunities for hands-on projects, internships, and simulations of political campaigns, media strategies, and public advocacy efforts.
  • Global Focus: Analyzing the role of media and communication in global politics, including the impact of digital platforms and international relations.
  • Ethics and Responsibility: Emphasis on ethical communication, media transparency, and the social responsibilities of public communicators.

Core Modules:

  • Political Communication and Media Strategies
  • Public Relations in Political Contexts
  • Digital Media and Political Campaigning
  • Crisis Communication and Public Advocacy
  • Persuasion, Propaganda, and Public Opinion
  • Media Law and Ethical Issues in Communication
  • Strategic Communication for Governments and NGOs
  • Global Political Communication and Diplomacy.

Learning Outcomes:

Upon completing the program, students will be able to:

  • Analyze and critique political messaging and media influence on public opinion.
  • Develop and implement strategic communication plans for public and political entities.
  • Effectively manage communication crises and campaign strategies across multiple media platforms.
  • Navigate the ethical challenges of public and political communication in a globalized media environment.

Ideal Candidates:

This program is ideal for graduates and professionals aspiring to careers in public relations, political consultancy, government communication, media management, and advocacy organizations. It is also suitable for those seeking to deepen their understanding of the intersection between communication, media, and politics in today’s society.